AI consultant & educator — Vienna
AI, applied with judgment, not hype.
Twenty-five years in design and product. I help teams and founders decide where AI, no-code and automation actually belong — and where they don't. The judgment comes first. The tools follow.
How I work
Advisory
Strategic direction on AI, no-code and digital decisions. One-to-one with founders, or embedded with your team for the calls that matter.
Teaching
Workshops and training that get people actually using AI — not just talking about it. Practical, hands-on, shaped around the work your team already does.
Writing
Notes on AI, design and building leaner businesses. The thinking behind the advice, published in the open.
Questions
What does Harald Palma do? +
Harald Palma is an AI consultant and educator based in Vienna. He advises founders and leadership teams on where AI, no-code and automation actually belong, and trains teams to use them well. He advises and teaches; he does not run a build shop — done-for-you delivery is handled by the sibling studio, Palma Design.
How do you work with clients? +
Three ways: a two-week strategy sprint that ends in a ranked plan, an embedded advisory arrangement for ongoing decisions, or a single second-opinion call to pressure-test a decision you're about to make.
Do you build the software too? +
No. Advisory and teaching are the work here. When a project needs to be designed and built, that goes to Palma Design, the done-for-you studio — a one-way handoff so the advice stays independent.
What is your background? +
Twenty-five years in design and product, with work shipped for 80+ clients. That craft background is the lens: judgment about what is worth building, not enthusiasm for the newest model. Harald is a Softr Premium Partner and an Anthropic Trainer.
Where are you based, and do you work remotely? +
Vienna, Austria — working globally. Advisory and briefings run remotely by default; workshops and talks can be on-site anywhere it makes sense.
Most companies don't need more AI. They need better decisions about where it belongs.